Yes, many advertisers have reported seeing better conversions with casino PPC campaigns compared to standard display ads, especially when the ads are run on niche-focused or intent-driven platforms like 7Search PPC. The key advantage of casino PPC is that it targets users actively searching for gambling-related content, which results in higher click-through rates and better conversion potential.
7Search PPC stands out as a cost-effective option for casino advertisers because it allows precise keyword targeting and real-time bid adjustments, helping campaigns reach highly relevant audiences. Unlike broad display ad placements—which often suffer from banner blindness—casino PPC with the right targeting can drive players directly to landing pages optimized for action (such as sign-ups or deposits).
However, display ads also play a strategic role, particularly in retargeting or brand awareness. When used together—PPC for acquisition and display for retargeting—you can significantly boost conversion rates across the funnel.
Advertisers using 7Search PPC have found success by testing ad creatives, refining keyword bids, and leveraging geo-targeting for regions with high conversion potential. Overall, while both ad types can perform well, casino PPC on 7Search PPC often delivers more immediate and measurable ROI when optimized correctly.
Would you like help drafting ad copy for a casino PPC campaign on 7Search PPC?
Model: Cost-per-click (CPC) and cost-per-lead (CPL)
Why it works for poker: Extremely granular geo- and device-targeting lets you reach players in regulated markets only. Their native and search placements often see CPCs as low in the gaming vertical, translating into CPAs well under when optimized.
ROI drivers:
Real-time bid adjustments based on conversion data
Dedicated campaign managers who optimize toward LTV
Deep analytics dashboard with player segmentation
Income Access (Paysafecard)
Model: Revenue-share and hybrid CPA + rev-share
Why it works for poker: Tailored exclusively for iGaming affiliates, Income Access offers post-deposit rev-share rates up to 40%. Their white-label tracking ensures accurate attribution across poker brands.
ROI drivers:
High average player lifetime value (LTV) in poker compared to sports betting
Flexible payment structures—choose pure CPA or a revenue share that scales as players re-deposit
Betsson Affiliation (Betsson Group)
Model: CPA, hybrid, and revenue-share
Why it works for poker: Part of a major EU-regulated operator, Betsson Affiliation provides strong brand trust—players convert at a 5–7% higher rate than less-known skins.
ROI drivers:
Access to exclusive tournaments and freerolls for your referrals
Co-branding opportunities that boost click-through rates by up to 20%
CPAGrip
Model: CPA with custom offers
Why it works for poker: You can negotiate bespoke CPA deals on a per-market basis, with payouts up to $50 per first-deposit player in high-value territories (e.g., Canada, Scandinavia).
Advanced anti-fraud mechanisms keep your list clean, maximizing true ROI
Key Takeaways for Maximizing Your Poker Ad ROITest multiple models. Start with low-risk CPC on 7Search PPC, then layer in CPA and rev-share as data proves converting geos. Leverage exclusive creative. Custom poker creatives (e.g., promo code–driven ads) boost conversion by 25%. Optimize by player segment. Poker LTV varies wildly—focus spend on regions and devices that yield the highest first-deposit values. Track holistically. Use a unified dashboard (like 7Search’s) to compare CPC vs. CPA vs. rev-share returns in real time.
By combining 7Search PPC’s razor-sharp targeting and low CPCs with a proven CPA/rev-share partner, you can reliably achieve—and often exceed—a 300–500% ROI on your poker campaigns.
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Yes, many advertisers have reported seeing better conversions with casino PPC campaigns compared to standard display ads, especially when the ads are run on niche-focused or intent-driven platforms like 7Search PPC. The key advantage of casino PPC is that it targets users actively searching for gambling-related content, which results in higher click-through rates and better conversion potential.
7Search PPC stands out as a cost-effective option for casino advertisers because it allows precise keyword targeting and real-time bid adjustments, helping campaigns reach highly relevant audiences. Unlike broad display ad placements—which often suffer from banner blindness—casino PPC with the right targeting can drive players directly to landing pages optimized for action (such as sign-ups or deposits).
However, display ads also play a strategic role, particularly in retargeting or brand awareness. When used together—PPC for acquisition and display for retargeting—you can significantly boost conversion rates across the funnel.
Advertisers using 7Search PPC have found success by testing ad creatives, refining keyword bids, and leveraging geo-targeting for regions with high conversion potential. Overall, while both ad types can perform well, casino PPC on 7Search PPC often delivers more immediate and measurable ROI when optimized correctly.
Would you like help drafting ad copy for a casino PPC campaign on 7Search PPC?
7Search PPC
Model: Cost-per-click (CPC) and cost-per-lead (CPL)
Why it works for poker: Extremely granular geo- and device-targeting lets you reach players in regulated markets only. Their native and search placements often see CPCs as low in the gaming vertical, translating into CPAs well under when optimized.
ROI drivers:
Real-time bid adjustments based on conversion data
Dedicated campaign managers who optimize toward LTV
Deep analytics dashboard with player segmentation
Income Access (Paysafecard)
Model: Revenue-share and hybrid CPA + rev-share
Why it works for poker: Tailored exclusively for iGaming affiliates, Income Access offers post-deposit rev-share rates up to 40%. Their white-label tracking ensures accurate attribution across poker brands.
ROI drivers:
High average player lifetime value (LTV) in poker compared to sports betting
Flexible payment structures—choose pure CPA or a revenue share that scales as players re-deposit
Betsson Affiliation (Betsson Group)
Model: CPA, hybrid, and revenue-share
Why it works for poker: Part of a major EU-regulated operator, Betsson Affiliation provides strong brand trust—players convert at a 5–7% higher rate than less-known skins.
ROI drivers:
Access to exclusive tournaments and freerolls for your referrals
Co-branding opportunities that boost click-through rates by up to 20%
CPAGrip
Model: CPA with custom offers
Why it works for poker: You can negotiate bespoke CPA deals on a per-market basis, with payouts up to $50 per first-deposit player in high-value territories (e.g., Canada, Scandinavia).
ROI drivers:
Quick payments (Net 15) reduce cash-flow constraints
Advanced anti-fraud mechanisms keep your list clean, maximizing true ROI
By combining 7Search PPC’s razor-sharp targeting and low CPCs with a proven CPA/rev-share partner, you can reliably achieve—and often exceed—a 300–500% ROI on your poker campaigns.