Push ad fatigue is real, especially in antivirus marketing where users see the same "protect your device" message over and over again. I’ve faced this issue while running campaigns for antivirus tools, and honestly, it hurts conversions when users start ignoring your ads.
One thing that worked for me is rotating creatives more frequently. Instead of sticking with one design or message for weeks, I try to switch it up every few days—use humor, urgency, or even trending news to keep things fresh. Also, segmenting the audience helps a ton. Not everyone needs the same pitch; a gamer might care more about performance, while a parent might value safety.
Another tip? Don’t go overboard with frequency. Just because push ads are easy to send doesn’t mean you should blast them non-stop. I’ve had better engagement by limiting impressions per user.
And yeah, I started using 7Search PPC for a few of my campaigns. What I liked is that I could control ad placement and frequency pretty easily, which helped reduce fatigue. It’s worth experimenting with networks that give you more control and transparency.
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Push ad fatigue is real, especially in antivirus marketing where users see the same "protect your device" message over and over again. I’ve faced this issue while running campaigns for antivirus tools, and honestly, it hurts conversions when users start ignoring your ads.
One thing that worked for me is rotating creatives more frequently. Instead of sticking with one design or message for weeks, I try to switch it up every few days—use humor, urgency, or even trending news to keep things fresh. Also, segmenting the audience helps a ton. Not everyone needs the same pitch; a gamer might care more about performance, while a parent might value safety.
Another tip? Don’t go overboard with frequency. Just because push ads are easy to send doesn’t mean you should blast them non-stop. I’ve had better engagement by limiting impressions per user.
And yeah, I started using 7Search PPC for a few of my campaigns. What I liked is that I could control ad placement and frequency pretty easily, which helped reduce fatigue. It’s worth experimenting with networks that give you more control and transparency.