Hey! Solid question—ad extensions can really make a difference in antivirus PPC, especially since the competition is pretty fierce in 2025.
Here are the ones I’ve found most useful for antivirus campaigns:
1. Sitelink ExtensionsThese are a must. You can direct people to key parts of your site like “Free Trial,” “Pricing,” “Features,” or “How It Works.” It not only boosts your visibility but also gives users more choices, which helps with click-through rates.
2. Callout ExtensionsPerfect for highlighting trust points or benefits like “No Credit Card Required,” “24/7 Protection,” “Lightweight Software,” or “100M+ Downloads.” Quick, punchy credibility boosters.
3. Structured SnippetsThese help when you want to show off features without crowding the main ad. For example, you could list things like: “Features: Real-Time Protection, Ransomware Blocker, VPN Included.”
4. Call ExtensionsStill underrated! If your antivirus service has live support or sales help, adding a phone number makes it easy for users who prefer speaking to someone. Works especially well for B2B or premium software buyers.
5. Price ExtensionsIf you offer different plans (Basic, Pro, Family, etc.), this one’s gold. It sets expectations before the click, so you attract more qualified traffic and reduce bounce rates.
I’ve been running some antivirus ads on 7Search PPC lately, and while their ad extension features are a bit more lightweight compared to Google Ads, the real win is in the targeted traffic and lower CPCs. Makes testing a lot less stressful and budget-stretching way easier—especially for software promos.
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Hey! Solid question—ad extensions can really make a difference in antivirus PPC, especially since the competition is pretty fierce in 2025.
Here are the ones I’ve found most useful for antivirus campaigns:
1. Sitelink ExtensionsThese are a must. You can direct people to key parts of your site like “Free Trial,” “Pricing,” “Features,” or “How It Works.” It not only boosts your visibility but also gives users more choices, which helps with click-through rates.
2. Callout ExtensionsPerfect for highlighting trust points or benefits like “No Credit Card Required,” “24/7 Protection,” “Lightweight Software,” or “100M+ Downloads.” Quick, punchy credibility boosters.
3. Structured SnippetsThese help when you want to show off features without crowding the main ad. For example, you could list things like: “Features: Real-Time Protection, Ransomware Blocker, VPN Included.”
4. Call ExtensionsStill underrated! If your antivirus service has live support or sales help, adding a phone number makes it easy for users who prefer speaking to someone. Works especially well for B2B or premium software buyers.
5. Price ExtensionsIf you offer different plans (Basic, Pro, Family, etc.), this one’s gold. It sets expectations before the click, so you attract more qualified traffic and reduce bounce rates.
I’ve been running some antivirus ads on 7Search PPC lately, and while their ad extension features are a bit more lightweight compared to Google Ads, the real win is in the targeted traffic and lower CPCs. Makes testing a lot less stressful and budget-stretching way easier—especially for software promos.