In the iGaming industry, choosing the right ad network can make a significant difference in campaign cost-efficiency and reach. Several ad networks are known for offering competitive CPM rates specifically tailored for iGaming CPM. Here are some of the top networks to consider:
7Search PPC
Specialty: Dedicated exclusively to gambling and iGaming traffic.
Why competitive: Offers targeted, high-quality impressions with optimized CPM pricing focused on gambling audiences.
Ad formats: Display, native, push notifications, pop-unders.
TrafficJunky
Specialty: Popular among adult and gambling advertisers.
Why competitive: High-volume traffic at competitive CPMs, with strong targeting options.
Ad formats: Video ads, banners, native ads.
AdOperator
Specialty: Focuses on gambling and dating verticals.
Why competitive: Uses AI-driven targeting to deliver cost-effective CPM rates by maximizing ad relevance.
Ad formats: Native ads, push notifications, pop-unders.
PropellerAds
Specialty: Large global network with diverse traffic sources.
Why competitive: Flexible CPM bidding, suitable for iGaming campaigns targeting various geographies and devices.
Ad formats: Push ads, native, interstitials, pop-unders.
ExoClick
Specialty: One of the largest networks with a strong gambling segment.
Why competitive: Offers transparent bidding and real-time optimization, often resulting in attractive CPM rates for iGaming.
Ad formats: Video, native, banners, push.
Revcontent
Specialty: Native ad network with premium publisher placements.
Why competitive: Focus on quality traffic and engagement, which can lower effective CPM while maintaining conversion potential.
Ad formats: Native ads primarily.
Tips for Getting Competitive CPM Rates:
Negotiate Direct Deals: Reach out for private marketplace (PMP) deals to get better CPMs than open auctions.
Geo-Targeting: Focus on regions with lower CPM benchmarks but strong iGaming demand.
Optimize Creatives: Better-performing creatives often lower CPM by increasing engagement and relevance scores.
Use Programmatic DSPs: Demand-side platforms offer dynamic bidding that can help control CPM costs.
For iGaming advertisers seeking competitive CPM rates, networks like 7Search PPC, TrafficJunky, AdOperator, PropellerAds, and ExoClick stand out due to their focus on gambling traffic, advanced targeting, and cost-effective bidding strategies. Choosing the right network depends on your target audience, campaign goals, and desired ad formats.
