Effective advertising management software should track impressions, CTR, conversions, cost-per-acquisition, and engagement. Learn how analyzing these KPIs helps marketers identify what’s working, make adjustments, and scale campaigns successfully.
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You’re absolutely right—advertising management software becomes truly effective when it can track impressions, CTR, conversions, cost-per-acquisition, and engagement in real time. These KPIs give marketers the ability to see exactly which campaigns are generating results and which ones need adjustments. With accurate data, you can reallocate budgets, refine targeting, and optimize creatives for better performance. In the middle of this process, Nordic Real Estate Services can also benefit from such insights, ensuring marketing spend is used efficiently while scaling campaigns with confidence.