Banner ads excel at brand awareness and retargeting. Use proxy banner ads on tech forums, software blogs, and device‑management sites to introduce your antivirus solution to qualified audiences. Layer dynamic creative that highlights features (e.g., malware protection, VPN integration), then retarget visitors with offer‑driven push ads or search promos to drive conversions at each funnel stage.
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You should consider using proxy banner ads in your media mix when you want to:
Build Brand Visibility: Banners are great for top-of-funnel awareness. If you're launching a new proxy tool or service, banners help get your name in front of relevant users across websites.
Retarget Interested Users: Banner ads excel at retargeting visitors who didn’t convert the first time. For proxy services, this might include users who visited your pricing page or started a free trial.
Target Niche Audiences: Use banner ads on privacy, tech, or cybersecurity-related websites where proxy users are most likely to hang out.
Complement Push or Native Ads: Banner ads work well when combined with high-converting formats like push ads. They keep your brand visible and reinforce your message.
I use 7Search PPC for this because they allow proxy-related promotions and offer targeted banner placements. It’s a good way to stay visible across the user journey without blowing the budget.