Of all Spaniards who make online purchases, according to the CNMC , more than 60% do so on Amazon. Figures like these clearly demonstrate that sellers on the platform have access to a large potential customer base.
But beyond the Spanish market, platforms like Amazon greatly facilitate internationalization . In its case, it offers sellers the Global Selling service , which, in addition to providing access to millions of buyers from other countries, facilitates everything related to logistics, international payments, and customer support.
Advanced logistics support
Amazon offers almost all sellers the option to take advantage of its fulfillment service ( FBA ). Only certain products are restricted, and if you meet the requirements, you can delegate one of the most tedious and expensive aspects of business to the marketplace: the storage, packaging, shipping, and return of your products.
Furthermore, according to the company's own data, 70% of orders processed in Spain using Amazon logistics are delivered to customers within two days. This is highly significant considering that one of the main reasons customers shop on Amazon is its fast and free shipping.
Reduction of marketing costs
Since Amazon already has a large customer base and does its own marketing to attract buyers, sellers can reduce their investment in this area and take advantage of the marketplace environment.
Additionally, as a seller, you can take advantage of Amazon Advertising , the marketplace's advertising platform, to promote your products on Amazon and gambling database increase your visibility and sales. Sponsored products, for example, are a type of ad that allows you to promote your items so they appear prominently in Amazon search results and on product pages.
Unlike the ads you can implement for your ecommerce business on other platforms, such as Google Ads, advertising on Amazon Ads as a seller ensures you reach an audience that already has a clear purchase intent and is more likely to convert . This is why Amazon Ads typically have a very good ROAS .
Additionally, like other advertising platforms, Amazon offers a vast library of resources to help you learn how to advertise on its platform and improve your Amazon Ads campaigns .
Trust and credibility
Another difference between selling on Amazon and your own online store is that the marketplace already has a solid, well-built reputation. As a brand, especially if you're just starting out or have been around for a short time, gaining consumer trust takes a lot of time and effort.
Benefits of having your own e-commerce
Complete control over aesthetics and customer experience
Developing your online store allows you to control the entire customer experience with your brand, which helps strengthen your identity as a company and increase your brand awareness . This is very important if one of your goals is to become a leader in the sector.
On the other hand, on your website you can implement a personalized customer experience for each user, adapting it to their preferences and thus increasing their satisfaction. In other words, if developing a recognizable brand identity is important to your strategy, in the battle of Amazon vs. ecommerce, the latter would undoubtedly win.
