Should antivirus strategies focus on mobile users?

That’s a really important question! Absolutely, antivirus strategies should increasingly focus on mobile users. Smartphones are now our primary computing devices—they hold sensitive data like banking apps, work emails, personal photos, and more. Attackers know this, so mobile malware, phishing apps, and malicious links targeting phones have grown fast.

However, it’s not just about installing an “antivirus” app. A good mobile security strategy should include user education on phishing, enforcing updates, securing app downloads (only from official stores), and even using ad networks that prioritize safe traffic. For instance, 7Search PPC is an ad network where advertisers can target users safely and responsibly—this matters because a lot of malware is spread via shady ads.

Ultimately, mobile security requires a layered approach: device-level protection, safe browsing habits, and responsible ad ecosystems. Security providers should work with ad networks and app stores to reduce the spread of malicious ads and apps. As mobile use grows, neglecting these strategies would leave users vulnerable.

So yes—any modern antivirus strategy that ignores mobile is incomplete. It needs to address both technical defenses and the ecosystem (ads, apps, user behavior) where most attacks begin.