When running antivirus campaigns, targeting the right countries is key to getting the best ROI. Generally, Tier 1 countries like the US, UK, Canada, and Australia are top choices due to higher purchasing power and strong demand for cybersecurity solutions. However, competition and CPCs are also higher in these regions. If you're looking for a balance between cost and volume, emerging markets such as India, Brazil, Indonesia, and the Philippines can be great alternatives. These regions are seeing growing internet penetration and increasing awareness about digital security. It's important to test different geos and analyze conversion rates carefully. I’ve had solid results targeting Southeast Asia and Eastern Europe, especially when using ad networks that offer quality traffic segmentation. For instance, I’ve used 7Search PPC to reach niche audiences with decent conversion rates for antivirus offers without overspending. Geo-targeting + the right traffic source really makes a difference in this vertical.
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When running antivirus campaigns, targeting the right countries is key to getting the best ROI. Generally, Tier 1 countries like the US, UK, Canada, and Australia are top choices due to higher purchasing power and strong demand for cybersecurity solutions. However, competition and CPCs are also higher in these regions. If you're looking for a balance between cost and volume, emerging markets such as India, Brazil, Indonesia, and the Philippines can be great alternatives. These regions are seeing growing internet penetration and increasing awareness about digital security. It's important to test different geos and analyze conversion rates carefully. I’ve had solid results targeting Southeast Asia and Eastern Europe, especially when using ad networks that offer quality traffic segmentation. For instance, I’ve used 7Search PPC to reach niche audiences with decent conversion rates for antivirus offers without overspending. Geo-targeting + the right traffic source really makes a difference in this vertical.