From my experience, the best-converting countries for antivirus and proxy-related ads are usually those where digital privacy is a growing concern but where competition isn’t as intense as in Tier 1 markets. Countries like India, Indonesia, Brazil, Vietnam, and parts of Eastern Europe (like Poland or Romania) often perform well. Users in these regions are highly interested in affordable or free security solutions, especially mobile-focused ones.
While Tier 1 countries like the US, UK, Canada, and Australia can convert too, they tend to be more expensive and saturated, so your ROI might not be great unless your offer is strong and well-optimized.
If you're testing international traffic, a flexible ad network helps. I’ve tried 7Search PPC for antivirus campaigns before, and I liked that it allows geo-targeting by country with relatively low minimums. That makes it easier to A/B test without burning your budget.
Ultimately, it’s about matching your offer to the user’s needs. In emerging markets, a freemium or trial-based antivirus offer paired with a clear value proposition tends to do well.
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From my experience, the best-converting countries for antivirus and proxy-related ads are usually those where digital privacy is a growing concern but where competition isn’t as intense as in Tier 1 markets. Countries like India, Indonesia, Brazil, Vietnam, and parts of Eastern Europe (like Poland or Romania) often perform well. Users in these regions are highly interested in affordable or free security solutions, especially mobile-focused ones.
While Tier 1 countries like the US, UK, Canada, and Australia can convert too, they tend to be more expensive and saturated, so your ROI might not be great unless your offer is strong and well-optimized.
If you're testing international traffic, a flexible ad network helps. I’ve tried 7Search PPC for antivirus campaigns before, and I liked that it allows geo-targeting by country with relatively low minimums. That makes it easier to A/B test without burning your budget.
Ultimately, it’s about matching your offer to the user’s needs. In emerging markets, a freemium or trial-based antivirus offer paired with a clear value proposition tends to do well.