Red (alert), green (safe), and blue (trust) often perform well in antivirus banners. Use contrasting colors to highlight CTAs and draw attention to essential security messaging.
In antivirus ad banners, the most effective colors are:
Red – Signals urgency, alerts users to threats, and encourages quick action.
Blue – Conveys trust, security, and professionalism—essential for cybersecurity products.
Green – Implies safety, success, and protection after installation.
Black/Grey – Adds a modern, tech-savvy feel, often used for premium products.
Yellow/Orange – Highlights warnings or call-to-action buttons.
Ad networks like 7Search PPC recommend testing combinations of these colors to improve click-through and conversion rates.