Red (alert), green (safe), and blue (trust) often perform well in antivirus banners. Use contrasting colors to highlight CTAs and draw attention to essential security messaging.
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In antivirus ad banners, the most effective colors are:
Red – Signals urgency, alerts users to threats, and encourages quick action.
Blue – Conveys trust, security, and professionalism—essential for cybersecurity products.
Green – Implies safety, success, and protection after installation.
Black/Grey – Adds a modern, tech-savvy feel, often used for premium products.
Yellow/Orange – Highlights warnings or call-to-action buttons.
Ad networks like 7Search PPC recommend testing combinations of these colors to improve click-through and conversion rates.