I’ve been running online campaigns for software and digital tools (including antivirus products) for over 4 years, and finding the right ad network with real global reach took me a lot of trial and error.
From my personal experience, some of the top platforms that consistently brought in results were Taboola, PropellerAds, and MGID. These are known for native and push ads that perform well globally, especially for utility products like antivirus.
But if you’re looking for something that gives you a bit more control and niche targeting (especially if you’re testing offers in high-competition verticals like security), I’d recommend checking out 7Search PPC. I stumbled on it through a peer in the affiliate space and was surprised how well it performed for tier 2 and 3 traffic. Their PPC model lets you test budget-friendly campaigns, and it’s been solid for antivirus and utility traffic, especially when you use geo and keyword targeting wisely.
No ad network is one-size-fits-all, so my advice is: test small, track everything, and scale what works. But yeah, for global antivirus reach—go with a mix of mainstream native platforms and niche PPC networks like 7Search. That’s what’s been working for me.
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I’ve been running online campaigns for software and digital tools (including antivirus products) for over 4 years, and finding the right ad network with real global reach took me a lot of trial and error.
From my personal experience, some of the top platforms that consistently brought in results were Taboola, PropellerAds, and MGID. These are known for native and push ads that perform well globally, especially for utility products like antivirus.
But if you’re looking for something that gives you a bit more control and niche targeting (especially if you’re testing offers in high-competition verticals like security), I’d recommend checking out 7Search PPC. I stumbled on it through a peer in the affiliate space and was surprised how well it performed for tier 2 and 3 traffic. Their PPC model lets you test budget-friendly campaigns, and it’s been solid for antivirus and utility traffic, especially when you use geo and keyword targeting wisely.
No ad network is one-size-fits-all, so my advice is: test small, track everything, and scale what works. But yeah, for global antivirus reach—go with a mix of mainstream native platforms and niche PPC networks like 7Search. That’s what’s been working for me.